The Copywriting S.A.U.C.E - #3B
Watch me review and edit some copy!
Welcome to the Issue #3B of The Copywriting Sauce!
A newsletter for anyone who wants to learn how to start writing killer sales copy.
If you didn’t already read the previous email, I’m splitting up the SAUCE email into 2 portions!
Don’t worry, there’ll still be the 5 segments :
Saying - A saying or quote
Aged - An old ad
Useful - A useful piece of content or advice
Copy - Review a piece of copy that I found recently
Edit - Edit the copy above into a higher-performing piece.
But… It’ll be Saying, Aged, Useful in the first email (A) and Copy & Edit in the second email. (B)
So let’s get started on Issue #3B of The Copywriting Sauce!
You’re guaranteed to learn tons about copywriting and marketing in this short and fun email.
Copy
In this section, I pick a website/ad and point out the good points and how the copy can be further improved.
Huge thanks to Nathan for giving me a chance to rewrite his site!
For context, Chpmnk is one-stop household management app that can manage your home inventory, track shelf life for your food items at home, and even notifies you when you’re running low on food supplies!
What’s Good 😁👍 :
“One-stop solution for household management” - immediately I understand what the app is about and I don’t have to spend trying to understand what it does for me
Clear benefit of signing up for the newsletter
How It Can Be Improved 🤔✍️ :
Shorter copy for the description so that readers can read quickly before scrolling away - objective here is that we want them to enter their email so they can get in contact with them
Insert pain point to aggravate pains that the target audience feels - so that they get reminded of the bad times of not handling their household properly and sees chpmnk as a solution to their problems
What’s Good 😁👍 :
Clear benefit of knowing what’s in your pantry!
Good mockup to fit in what copy has been written
How It Can Be Improved 🤔✍️ :
Insert more of a pleasure point instead of just “knowing what’s in your pantry” - what is something that you’ll feel if you know what’s in your pantry? Possibly something like “Lay back and never wonder about what’s in your pantry ever again”
Change copy format to bullet points of the different use cases to increase ease of readability
Edit
Time to edit and sauce up some copy! 👨🍳
For the portion below, it seems to me that there’s an overlap with the two sections so I decided to throw in something extra that I think would be suitable. (including the factor of household finance!)
For more details regarding this household management app, check it out here at chpmnk.de!
That’s it for today!
If you’ve made it here, I would like to thank you for taking the time out to read the Issue #3B of The Copywriting Sauce.
Let me know if there is anything you liked.
Let me know if there is anything you disliked.
Whatever it is, I want your feedback.
If you have anything to say, reply to this email and I’ll reply you as soon as I can.
Why do I want feedback?
So that I’ll be able to make better content for you in the next issue of The Copywriting Sauce.
P.S : Special thanks to my great friend and supporter Dhriti for sending me feedback on how I can improve my newsletter. Props to you for making the effort!
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Thank you very much for reading and I’ll see you guys in the next one.
Ezekiel ✍️
Really great ideas simply explained with examples. Making is more easy to understand.
Keep killing 🔥🚀